Case Studies Companies Multi-Touch Attribution Paper 
B2B Marketing Directions
DECEMBER 20, 2020
Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. Last year, Google published a white paper that addressed three of the most important - and still unsolved - challenges relating to the measurement of marketing effectiveness.
Contently
JUNE 29, 2017
The top of the funnel might require articles, videos, and research papers. The middle of the funnel may include calculators, tools, and case studies. Facebook targeting has gotten incredibly granular (job title, company, income, lookalikes based on your customer base, etc.) and is still very cost-effective.
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Hubspot
JANUARY 27, 2020
GE is an extreme example of Success Theater starting at the top and trickling down, eventually taking over the company. But smaller and subtler versions of it could happen at your company. Every plan is a hockey stick (If your company is always predicting that next year will be the year it all comes together, you've got a problem).
Valasys
JANUARY 17, 2020
B2B marketers need to sky-rocket their multichannel-attribution modeling with the right messaging. The brand of a company & the tone of marketing material also affects the messaging of a brand. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche.
SmartBug Media
MARCH 19, 2021
Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Seth Godin.
Marketing Insider Group
AUGUST 20, 2020
Accountability is something that is incredibly important in order for the departments within a company to work well together. This is just one reason why accurate digital attribution is so important. In digital marketing , proper attribution can be a total game-changer and help businesses reach their end goals.
Hubspot
AUGUST 4, 2015
1) The Case of Inbound Marketing Togetherness. And where would Watson be without the master logician throwing him into another seemingly unsolvable case. Sales and Marketing should be collaborating on a monthly basis about content creation topics for blog posts, white papers, e-books, webinars, and even what conferences to attend.
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