Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? This is especially true in large urban centers. TV is as efficient as it is effective. Outspend on Temu.

Television marketing 109

Television marketing Planning Paid Search Agency Peer-to-peer 109

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

Digilant

MAY 11, 2023

Competition in the market has driven brands to increase development in FAST Channels, SVOD, Gaming Hubs (where you don’t need to own a console), shoppable CTV ad space, and original content. FAST has been forecasted to reach $6 billion in ad spend by 2026. During NewFronts, various platforms showcased their FAST offerings.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Martech Advisor

OCTOBER 24, 2019

In this byline, Ryan Horn, Senior Vice President of Marketing at Simpli.fi will discuss the current state of localized programmatic, key drivers of growth, and why marketers need to consider moving towards a localized strategy. In fact, BIA/Kelsey forecasts that national brands will spend $62.7 The Explosion of Personalization.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Salesforce Marketing Cloud

JUNE 30, 2023

As more businesses and people seek faster internet connectivity than cables can provide, fiber is a popular investment. With the global fiber market expected to reach $31.3 It lets them see the mobile workforce and every job on a single screen. billion by 2030 , it’s clear that the fiber to the home boom is here.

Work Management 52

Work Management Allocation Bandwidth Marketing Analytics Tools 52

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. YouTube Content Marketing Stats.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Martech Advisor

NOVEMBER 5, 2019

With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there’s a lot more that marketers need to watch out for in the space. It is a far cry from the TV ads of yore that segmented customers based on demographics alone! AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100