Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television. This is especially true in large urban centers.

Television marketing 118

Television marketing Planning Paid Search Agency Peer-to-peer 118

Martech

NOVEMBER 28, 2023

By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 Advertisers can now deliver highly targeted ads to specific households or even individual viewers. billion by the end of 2027, per eMarketer.

Marketing AI 94

Marketing AI Advertisements Advertising Trends 94

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Digilant

MAY 11, 2023

FAST has been forecasted to reach $6 billion in ad spend by 2026. Notably, Vizio reported that 60% of adults aged 18-34 consider FAST a must-have medium, fulfilling their linear viewing requirements without the cable subscription costs. This advantage not only benefits consumers but also the brands advertising on these platforms.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. The diversity of YouTube demographics extends to the B2B world too.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Martech Advisor

OCTOBER 24, 2019

In fact, BIA/Kelsey forecasts that national brands will spend $62.7 This solution uses plat line and GPS data, rather than IP-based targeting, to deliver programmatic advertising to specific households from first party databases or curated lists based on various demographic targeting variables. OTT/CTV Advertising.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Salesforce Marketing Cloud

JUNE 30, 2023

As more businesses and people seek faster internet connectivity than cables can provide, fiber is a popular investment. Generative AI technology can analyze historical data, demographics, and market trends to identify where to invest in infrastructure deployments or upgrades, for example.

Work Management 52

Work Management Allocation Bandwidth Marketing Analytics Tools 52