Martech

NOVEMBER 28, 2023

By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 billion by the end of 2027, per eMarketer. This increases ad campaign efficiency by eliminating wasted impressions.

Marketing AI 85

Marketing AI Advertisements Advertising Trends 85

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Martech Advisor

OCTOBER 24, 2019

In fact, BIA/Kelsey forecasts that national brands will spend $62.7 Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. In fact, streaming video subscriptions has now surpassed cable subscriptions worldwide for the first time. grew 25%, from $24 billion the year prior.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year.

Youtube 64

Youtube Statistics B2B Marketing B2B 64