Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio.

Television marketing 112

Television marketing Planning Paid Search Agency Peer-to-peer 112

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Marketing AI 88

Marketing AI Advertisements Advertising Trends 88

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. The diversity of YouTube demographics extends to the B2B world too.

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110