Leading Brands into Holistic CX: A conversation with Alfred Binford and Mark Smith of CSG
The Customer
SEPTEMBER 16, 2021
Marketing are interested in it. Customer service is interested in it. And we’re generally organized into three global lines of business – one of which that I lead is customer engagement. “This (CX) has become a much bigger discipline – it spans the whole business. Sales is interested in it. TheCustomer.
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