Eric Mower + Associates

SEPTEMBER 13, 2018

” This sentiment, source unknown, captures the power of good PR planning to navigate hotel launch plans that zig instead of zag. The first date shared with press and consumers should be the planned year of opening, followed by the season, then the month, and last, but certainly not least, the official date once it’s assured.

PR 40

PR Relevance Planning Press 40

Adobe Experience Cloud Blog

OCTOBER 26, 2011

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. It depends how good you make it.

PR 48

PR Salesforce.com Multi-Channel Planning 48

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. I wore out a highlighter on this one, but here are a sampling of representative quotes: “The difficult part of finding success in social media is dedicating the resources and time to your social media strategy.

Social Media 100

Social Media Social Marketing Media Planning 100

Sharpspring

MAY 12, 2017

How do you create an informative yet compelling press release that will cut through all the noise and get your message out there? Check out the example below to see what a poor press release headline looks like. Here’s an example of a great press release headline from Terminix. Step 1: A Powerful Headline. Who is involved.

Press 53

Press Blast Campaigns Paid Search Agency Distribution 53

Webbiquity

FEBRUARY 13, 2017

Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Showcase reviews: PR Daily (Automate). Sample review: “Find interesting content on ANY topic. 2) Netvibes.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Sample image from 2009 blogger quotes project 7. The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8.

Tactics 40

Tactics PR Planning Buzz 40