markempa

JANUARY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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markempa

APRIL 3, 2006

To develop an effective lead generation program, you need a process that identifies decision makers along with their sphere of influence before you can initiate a productive conversation. The article also features comments from my friends Mac McIntosh and Jill Konrath.

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markempa

JULY 10, 2006

A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

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markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others.

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markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. is using podcasts to generate sales leads and revenue for their sales training events. A new article in BtoB Magazine by Karen J. is using podcasts to generate sales leads and revenue for their sales training events. Ideas or tips of the day. Ideas or tips of the day.

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markempa

JANUARY 18, 2005

« Lead Generation via webcasts predicted to grow in 2005 | Main | Disciplined Lead Qualification improves sales performance » Caution Sales: Hot Leads may burn you My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc. ,

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markempa

MAY 23, 2005

This leads to a problem that affects 87% of B2B marketers. A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered. This leads to a problem that affects 87% of B2B marketers. Seems like common sense - doesnt it?

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markempa

MARCH 30, 2007

The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations.

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markempa

JULY 11, 2005

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum.

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markempa

FEBRUARY 7, 2006

Entrepreneur magazine (February 06) says is a must read for sales managers. Entrepreneur magazine (February 06) says is a must read for sales managers. Im going to be interviewing Jill on, what else, Selling to Big Companies. If you havent read Jills best selling book yet, you should get a copy (you can read my review on Amazon or BN).

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markempa

MARCH 2, 2007

March 02, 2007 | Permalink Technorati Tags : lead generation , marketing , roi , sales TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Going beyond the sales lead : » Microsoft RSVP from E-Bitz - SBS MVP the Official Blog of the SBS "Diva" I got an interesting magazine the other day.

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