Buying Cycle, Online Marketing and Web 2.0

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. This was second only to downloading product data sheets.

Sales Management

Sales Management Pricing Price Marketing Websites

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Instead, I choose to keep my credibility intact and provide the professional help my clients need to supplement their do-it-yourself (DiY) industrial and B2B website capabilities and online marketing efforts. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Take a quick poll.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. You can follow any responses to this entry through the RSS 2.0

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

Time the content for the right stage in the buying cycle / lead nurturing process – this is the most difficult, because it requires you to really know your customers and prospects What has been your main challenge with content marketing? You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Here are six essential rules that you should follow: 1.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Designing content for 1X use is wasteful.

Planning

Planning B2B Marketing Emarketing B2B

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

However, it does require some tweaking and a dose of creativity in order to rise above the noise in attracting the attention of industrial buyers and engaging with them deeper into the sales cycle.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Rohit may be the first person to have coined the term “content curator.”

Curation

Curation RSS Web 2.0 Content Marketing

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

And the cycle of frustration continues. Why does online marketing content cause so much angst? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. Provide online access to your in-house subject matter experts via a blog or live chat.

Social Media

Social Media Social Marketing Media Planning

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The objective here is to drive people to your website, which should be the hub of your online marketing.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

9 Must-Read B2B Social Media Thought Leader Interviews

Adobe Experience Cloud Blog

MAY 23, 2010

VP of Industry Marketing for Xerox Global, Laura Ramos , discusses how B2B organizations can leverage social media to build better relationships with customers and prospects on the B2B Online Marketing Blog. On the Savvy B2B Marketing Blog, C. Edward Brice , senior VP of worldwide marketing at Lumension Security Inc.,

Social Media

Social Media Media Web 2.0 B2B

Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

Online Marketing Institute

JANUARY 25, 2010

Operational efficiency is important, but it is not the greatest challenge B2B marketers are facing today. B2B marketers’ greatest challenge lies in responding to a rapidly-changing B2B buyer. Recently, David Thompson wrote a great post about Bionic Marketing and how marketing automation empowers sales (We can rebuild him.

Marketing Automation Services

Marketing Automation Services Marketing Automation Top of Funnel Work Management

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Audit your existing content.

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

B2B Marketing Zone

Shortening the Industrial Buy Cycle in 5 Simple Steps

Deconstructing the Four Stages of the Industrial Buy Cycle

Trending Sources

Variety of Content is the Key in the Early Stages of the.

Social Media with Email Marketing – is it the Super Combo?

Using Content to Move Prospects Forward in the Sales Cycle

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Successful Industrial Websites Require Part DiY and Part.

The Rise of the Content Marketer « The Effective Marketer

Marketing Content That Sells

The 6 essential rules of a website redesign – Ignore them at your.

Content Creation Made Easy

7 “Rs” for B2B Marketing Content Planning

High-Performance Email Marketing for Attracting and Engaging.

Is Content Curation an Easy Way for Content Marketers to Do More.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Have Digital Marketing and Social Media Killed the Industrial.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

9 Must-Read B2B Social Media Thought Leader Interviews

Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

Is Your Industrial Website Still Just a Business Card?

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