Valasys

FEBRUARY 28, 2020

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. Is it the information that it provides? Read more on 8 Reasons why B2b Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

AUGUST 19, 2019

Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait. Influencer marketing also triggers positive Word of Mouth Marketing (WOMM), which further bolsters the Return on Investment (ROI) for the marketers.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

SEPTEMBER 25, 2019

As syndication strategies focus on harnessing only a few enticing points from the pieces of content, brands benefit from including strong calls-to-action & links back to their websites for pouring out a greater treasure trove of information to audiences. Wrapping It Up. Content syndication is bound to have constraints as well, viz.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 6, 2019

Modern buyers research an innumerable number of times & specifically about their separate areas of concern, at each stage of their buying cycles before they make a final buying decision. Heat maps can be used to emotionally analyze users’ experiences throughout their buying cycles.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 20, 2019

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Growth hackers make sure that they split-test & derive insights about the specific pieces of content being used by the prospective buyers during each stage of their buying cycles, to optimize the multichannel content strategies. People love hearing from people before developing a perpetual brand resonance.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45