Navigate the Channel
SEPTEMBER 12, 2017
Events Across the Entire Buying Cycle. The traditional disconnect that occurs between offline and online hubs tends to fade if a company organizes them over the entire buying cycle. Bringing back information from offline events also becomes easier with digital technology.
Navigate the Channel
JUNE 5, 2018
The partner that a company eventually chooses may or may not be the best choice based on quality, but that partner somehow made itself known and trusted despite a lack of information on the total market. The B2B buying cycle is much longer than the consumer buying cycle. Building Brand Trust.
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Navigate the Channel
JANUARY 2, 2023
The different channels record information about the customer and communicate this data between each other, which makes them all come together into one, singular customer journey, according to Oracle. With its emphasis on one targeted customer persona, cross-channel marketing is more organized and easier to track and analyze.
Navigate the Channel
JULY 27, 2023
RELATED: Content Marketing Strategies: Why Your Content May Not Get Traffic To excel in content-centric marketing, CMOs need to focus on the following strategies: Informative and Persuasive Content: Building product marketing must not only focus on selling the features and benefits but also on educating buyers about the products.
Navigate the Channel
AUGUST 15, 2017
Most buyers depend on a vendor’s digital resources (like whitepapers, blog posts, and videos) when they’re at the beginning of their decision-making process—and they hold off making contact with suppliers until much later in the buying cycle. Once again, digital marketing provides the benefit of data-driven information.
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