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Blog: What Are the Benefits of Conversational AI?

Conversica

At the most basic level, chatbots are rules-based technologies used to redirect website users or answer FAQs with limited or no natural-language understanding. AI Assistants conduct outreach on leads that may not necessarily have indicated they’re ready to buy and wouldn’t be a great use of Sales’ time. It’s only human.

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Include video content in your buyers’ journey

Biznology

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. Including video content into your buyers’ journey will build business value at every stage of the buying cycle.

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11 Things to Do Every Month to Boost Your Conversion Rates

Content Marketing Institute

Track conversions that lead to sales. Understanding customers’ buying cycles can also help you improve conversion rates. Review your sales analytics to identify which content is more likely to lead to a sale. For example, which landing pages are more likely to convert to a sale? Update email campaigns.

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Creating Content for Every Stage of the Client Journey

Circle Studio

Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle, but you shouldn’t stop at business development and sales. Prospects are looking for detailed firm information, data sheets and project profiles. Satisfaction/Retention.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Streamline and integrate your sales and marketing strategies to deliver more qualified leads, while increasing conversions. Control and craft brand messaging carefully.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Streamline and integrate your sales and marketing strategies to deliver more qualified leads, while increasing conversions. Control and craft brand messaging carefully.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Streamline and integrate your sales and marketing strategies to deliver more qualified leads, while increasing conversions. Control and craft brand messaging carefully.