ebooks Buying Cycle Custom Publishing FAQ Information 
Ambal's Amusings
FEBRUARY 4, 2010
How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? Page 6 – Concluding Summary/Call to Action Information. White Paper FAQ Brief answers to 20 fundamental questions on white papers.
Hubspot
FEBRUARY 22, 2012
That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. But where some inbound marketers start to diverge is in their decision to deploy that content behind a form , or keep it form-free for all the world to see with no exchange of information.
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Hubspot
MARCH 16, 2012
Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. In short, yes, there are plenty of other ways to house content on your website (and if you're a HubSpot customer, making an addition to your navigation is simple)!
Online Marketing Institute
MAY 18, 2010
Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? How many off site? How many off site? Sub domain?
Ambal's Amusings
JULY 15, 2010
How should marketers solve this informational need? Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Someone in the middle of the buying cycle will likely be interested in key differences between you and your competitors.
Convince & Convert
SEPTEMBER 20, 2010
This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. 2) B2B and B2C are really not that different, on many levels.
Webbiquity
FEBRUARY 21, 2012
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. eBooks / digital magazines.
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