How To Shorten The B2B Buyer Cycle With Landing Pages
Marketing Insider Group
NOVEMBER 4, 2010
Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. 5% conversion rate of mostly unqualified leads.
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