article thumbnail

DivvyHQ Book Club: Top of Mind by John Hall

DivvyHQ

One of the ultimate goals for us here at DivvyHQ is to become known as the go-to product for businesses that want to improve their content marketing process. we want to be the first thing that comes to our target customer’s minds when they’re beginning to research software platforms. Who Should Read This Book.

article thumbnail

What Is a Marketing Strategy?

Marketing Insider Group

A marketing strategy defines how a business grows through reaching, converting and retaining new customers. And a clear marketing strategy defines measurable goals, validates the business challenge your brand solves in the marketplace, and communicates the customer outcomes your company delivers. How you will achieve those results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create an Amazing Company Blog

Marketing Insider Group

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. You can easily customize your blog with plug-ins and themes. Configure your blog with a custom URL structure. Publish Frequently. I always recommend WordPress. Instead of this: [link].

article thumbnail

The Cost of Bad Content Marketing

Marketing Insider Group

In this post, we’ll dive a little deeper into the cost of bad content, cover the reasons why so much bad content exists, and how we can create content that actually reaches, engages and converts new customers to our business. High quality content accomplishes the goal of answering a customer question with authority and credibility.

Cost 204
article thumbnail

6 Fixes to the Most Pressing Content Creation Challenges

DivvyHQ

What are the biggest challenges in the content creation process? Have new challenges arisen since the pandemic? In this post, we’re going to define the most common issues and provide you with proven fixes. Let's go!

Press 104
article thumbnail

Top Thinkers Dish on What Content Marketing Strategy Really Means

DivvyHQ

Which is why earlier this week, we published a post that sought to answer the one question that seems to be eluding many marketers: What Is Content Marketing Strategy? Organize those needs to create a customer journey map of necessary content. The buyer journey metaphor is perfect, but only if you truly know the terrain.”.

article thumbnail

4 Content Promotion Techniques to Amplify Your Content’s Reach

DivvyHQ

Like a singer’s voice, your content communicates only as far as it can travel. The farther you want it to reach, the more you need to amplify it. Here are four content promotion techniques to maximize your content’s reach.