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What Is a Marketing Strategy?

Marketing Insider Group

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

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How to Create an Amazing Company Blog

Marketing Insider Group

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. B2B marketers who blog get 67 percent more leads than those who don’t. You can easily customize your blog with plug-ins and themes. Configure your blog with a custom URL structure.