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What Is a Marketing Strategy?

Marketing Insider Group

A marketing strategy defines how a business grows through reaching, converting and retaining new customers. And a clear marketing strategy defines measurable goals, validates the business challenge your brand solves in the marketplace, and communicates the customer outcomes your company delivers. How you will achieve those results.

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How to Create an Amazing Company Blog

Marketing Insider Group

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. B2B marketers who blog get 67 percent more leads than those who don’t. You can easily customize your blog with plug-ins and themes. Configure your blog with a custom URL structure.