Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”.

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Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data.

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Aberdeen

JANUARY 23, 2019

According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. But odds are low that human intelligence can leverage the staggering amount of intent data to accurately calculate the best times to engage those target accounts.

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Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Aberdeen

DECEMBER 21, 2018

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals.

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Martech

OCTOBER 29, 2021

Understanding buyer intent . Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Read more here. Read more here. Experience].

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Aberdeen

JANUARY 2, 2019

The solution must take a “wide capture” approach — one which leverages big data analytics, natural language processing (NLP) and machine learning (ML) to detect buyer intent signals across tens of thousands of technical, business, and industry publications. The post Is Your Intent Solution Detecting Buyers or Bots?

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Albacross

NOVEMBER 10, 2020

And if you’re struggling to get more budget from your CMO (probably because you’re finding it hard to show how much revenue you’ve bought in) you need to find ways to get the most out of the demand you’re already driving. In addition, we need to use intent data to understand who they are and what their organization looks like.

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Aberdeen

DECEMBER 27, 2018

But while the process was strong in data, it was weak in Data Science. It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models.

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Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Declan - Well, I think the final layer is what we call, intent, intent data. Alex - Hmm.

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Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.

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6sense

DECEMBER 10, 2021

CMO Casey Carey shared how Kazoo reimagined its demand-capture strategy to drive significantly higher account engagement, conversions, and win rates. Meanwhile, sellers meet buyers at random moments across buyer journeys, yielding inconsistent cycles and success. Increase sales efficiency. Why 6sense? And what happens?

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Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

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Aberdeen

FEBRUARY 6, 2019

hoping one of your messages connects with your buyer at the right moment of intent, with the right content to engage them. Best-in-Class intent analysis, on the other hand, takes a more comprehensive and enlightened approach. By measuring the recent cadence and density of intent signals, an intent score is produced.

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