Hubspot

OCTOBER 26, 2022

Understand your buyer personas — inside and out. Capitalize on your inbound marketing. Learn how to communicate with gatekeepers. Understand your buyer personas — inside and out. Capitalize on your inbound marketing efforts. Understand your ideal customer profile — inside and out.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

AUGUST 21, 2023

Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. Go-To-Market Plan Methodologies I've seen two major methods for developing a go-to-market strategy: the funnel and the flywheel.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

NOVEMBER 12, 2014

Buyer behavior is often influenced by the consumer''s needs, desires, aspirations, inhibitions, role, social and cultural environment. Buyer Persona. A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Learn more about developing buyer personas here.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Hubspot

MARCH 24, 2015

There are lots of ways to generate and publish content for your inbound marketing efforts. Back in the day, getting on the radio was an old-school game of gatekeepers and auditions and the barrier to entry was very high. Who is your audience (hint: probably your buyer personas )? What is your theme?

Broadcasting 28

Broadcasting Cable Work Management Marketing Management 28

Hubspot

JUNE 22, 2015

Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. Which of your buyer personas are you trying to target with this content? What stage of the buyer's journey is your target audience in?

Top of Funnel 28

Top of Funnel Campaigns Landing Pages Content Marketing 28

Hubspot

DECEMBER 16, 2013

How does it appeal to that persona?". Interviewing your prospects and customers and developing buyer personas are great ways to identify topics and areas that appeal to your buyers. You''ll have field marketing over here, demand generation over there, customer marketing on a different planet, and so on.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28