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10 Inbound Marketing Tools to Improve Your Brand’s Image

SmartBug Media

Originally published July 20, 2015. Although technology and innovative thinking are important components, Netflix owes a lot to the fact that it has found ways to build its brand around the customer and customer preferences. Buyer personas and journey. Updated September 25, 2019. Website design and structure.

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The Ultimate Guide to Integrations and Why Your Business Needs Them

Hubspot

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

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Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Each month, it posts a leaderboard of top videos and publishers on Facebook and YouTube.

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52 Gen Z Stats Marketers Need to Know in 2020

Hubspot

To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. Defy Media Study published by Variety). Only 45% of Gen Z watches cable. 52 Gen Z Stats to Know in 2020. General Stats. billion-person population.

Stats 101
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Evaluate your marketing strategies and service infrastructure to see if you can improve how you attract and retain customers. Increasing prices means boosting revenue on every sale you make — so if you can strategically and successfully raise prices without alienating too many customers, you can boost your profit margin automatically.

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The Ultimate Guide to Video Marketing

Hubspot

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Video has absolutely dominated social. Explainer Videos.

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How to Produce an Internet Radio Show

Hubspot

There are lots of ways to generate and publish content for your inbound marketing efforts. It can be frustrating at times to try to cut through the noise with this much content being published. Think of all the things you have to teach your customers and prospects that can help them make better decisions. What is your theme?