Buyer Personas, Buyer's Journey, Forrester and Intent Data

How Sales Teams Can Use Intent Data To Improve Their Sales Prospecting

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. Still, there are plenty of questions surrounding intent data. How can intent data help sales teams identify high-potential prospects more effectively?

Intent Data

Intent Data Top of Funnel Intent Outreach

Intent Data Basics: Make The Content + Data Connection

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

Intent Data

Intent Data Intent Intent Signal Bombora

5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Light Up Your Revenue by Decoding the Dark Funnel

6sense

NOVEMBER 2, 2021

Principal of Product Marketing (and former Forrester VP & principal analyst) Kerry Cunningham , you’ll learn: What the Dark Funnel is and what kinds of intent data it contains. Where it resides — both in terms of internal and external data sources. The Dark Funnel is brimming with anonymous buyer intent data.

Top of Funnel

Top of Funnel Intent Signal Intent Data Buyer Personas

How to Leverage Social Intent Data in Your Next Nurturing Campaign

Hubspot

MAY 16, 2017

You can start this process by gathering intent data from the broader web. What is Intent Data? Intent data is generated from actions that tells you what a potential buyer is interested in. This is known as the Discover stage within the buying journey. Social Media-Based Intent Data.

Intent Data

Intent Data Intent Lead Ranking Campaigns

Leader of the Pack! Forrester Wave Results Revealed for Predictive Marketing

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester

Forrester Lead Ranking Lead Scoring Marketing Budget Creation

Account-Based Marketing + Inbound Marketing = Best B2B Marketing Strategy?

Valasys

MAY 27, 2019

This strategic business marketing approach, to target an account or a company instead of individual buyers, creates better chances for conversions by shortening the buyers’ journey which boosts the Return on Investment (ROI). Source: SiriusDecisions). of the total sales closures are completed by a salesperson.

Account Based Marketing

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy

Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

APRIL 21, 2017

Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. Copywriting.

Buyer Intent

Buyer Intent Intent Work Management Marketing Management

Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

APRIL 21, 2017

Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. Copywriting.

Buyer Intent

Buyer Intent Intent Work Management Marketing Management

My Journey from What If to What’s Next

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017.

Enterprise Management

Enterprise Management Work Management Marketing Management Forrester

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. But to do so requires using data intelligently to sift out those who will only ever browse from those who might buy —and crucially when they might buy.

Lead Generation

Lead Generation Lead Ranking Sales Management Lead Scoring

Jewel, a CFO and 2,500 B2B Marketers Walk Into a Room…

6sense

MAY 24, 2017

As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. Where do I fit in amid a sea of marketers? Fortunately, the SiriusDecisions 2017 Summit had a little bit of everything for everyone.

B2B Marketing

B2B Marketing B2B B2B Sales Sales Cycle

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing

Account Based Marketing ABM Demand Generation Top of Funnel

The Next-Generation SiriusDecisions Demand Waterfall: A Framework to Prioritize In-Market Buyers

6sense

MAY 9, 2017

If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty ’s unveiling of the Next-Generation Demand Waterfall. Every marketer is already familiar with the classic Demand Waterfall and has likely implemented the SiriusDecisions framework in varying ways.

Lead Ranking

Lead Ranking Demand Top of Funnel In-market Buyers

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

MARCH 22, 2023

According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. The best way to approach personalization is to first create buyer journey maps that are based on historical data. This means analyzing each marketing channel’s performance.

Lead Generation

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

JUNE 3, 2021

According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. The best way to approach personalization is to first create buyer journey maps that are based on historical data. This means analyzing each marketing channel’s performance.

Lead Generation

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads

B2B Marketing Zone

How Sales Teams Can Use Intent Data To Improve Their Sales Prospecting

Intent Data Basics: Make The Content + Data Connection

Webinars

Trending Sources

5 Ways to Drive Revenue With Your B2B Social Media Strategy

Webinars

Light Up Your Revenue by Decoding the Dark Funnel

How to Leverage Social Intent Data in Your Next Nurturing Campaign

Leader of the Pack! Forrester Wave Results Revealed for Predictive Marketing

Account-Based Marketing + Inbound Marketing = Best B2B Marketing Strategy?

Using Buyer Intent to Drive Your Marketing Efforts

Using Buyer Intent to Drive Your Marketing Efforts

My Journey from What If to What’s Next

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

Jewel, a CFO and 2,500 B2B Marketers Walk Into a Room…

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

The Next-Generation SiriusDecisions Demand Waterfall: A Framework to Prioritize In-Market Buyers

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

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