ANNUITAS

DECEMBER 23, 2014

CEB states the following as part of the study: “ The hardest thing about B2B selling today is that customers don’t need you the way they used to. In recent decades, customers have become adept at discovering customers’ needs and selling them ‘solutions’ – generally complex combinations of products and services.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

Mereo

MARCH 26, 2020

Sustainable revenue performance ensures your organization is meeting its goals and finding its success not just here and now but into the future. We have touched on demand generation and solution marketing the past couple weeks. Bringing products and services to market that drive profitable revenue.

Work Management 41

Work Management Marketing Management Lead Ranking Demand Generation Agencies 41

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” At the middle stage, buyers need to understand product features and savings / benefits that can be derived.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Seismic

MAY 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. As content continues to grow as a critical component in successful selling, organizations must now take steps to align around content as well. Like demand generation, content won’t be successful without alignment.

Work Management 90

Work Management Marketing Management Tips Content 90

Marketing Insider Group

JUNE 7, 2012

I will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information. Forrester: CMO Mandate: Adapt or Perish.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

ANNUITAS

JUNE 1, 2015

Citing sources from their own research and that of Forrester and Corporate Executive Board (CEB ) that show how the majority of B2B buying cycles are self-driven, digital endeavors, Sirius then showed additional research that said these research backed statements – including their own – may not be completely accurate.

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100