ANNUITAS

DECEMBER 23, 2014

CEB states the following as part of the study: “ The hardest thing about B2B selling today is that customers don’t need you the way they used to. In recent decades, customers have become adept at discovering customers’ needs and selling them ‘solutions’ – generally complex combinations of products and services.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

Mereo

MARCH 26, 2020

At Mereo, we have developed a unique approach to revenue performance that leverages the inherently interdependent operational disciplines of demand progression, solution marketing, solution management, sales operations and sales enablement. We have touched on demand generation and solution marketing the past couple weeks.

Work Management 41

Work Management Marketing Management Lead Ranking Demand Generation Agencies 41

The ROI Guy

SEPTEMBER 17, 2010

According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” At the middle stage, buyers need to understand product features and savings / benefits that can be derived.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Seismic

MAY 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. Because buyers are savvier and more educated, they expect salespeople to present them with content that is relevant to them in their buying journey. Like demand generation, content won’t be successful without alignment.

Work Management 90

Work Management Marketing Management Tips Content 90

Marketing Insider Group

JUNE 7, 2012

I will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. Forrester: CMO Mandate: Adapt or Perish. So in this post, I will make my best attempt to show that inbound leads do indeed cost less. Inbound Marketing Leads Cost Significantly Less.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100