Zoominfo

AUGUST 16, 2021

We’ll dive into more details shortly, but here’s a quick overview video: Before engaging with a sales team as they’re making a purchase decision, your prospects embark on the digital journey of research and vendor assessment to narrow down their options. We’ve got you covered with this list of resources: What Is Intent Data?

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Zoominfo

OCTOBER 15, 2020

The Leader in Buyer Intent. And, just three weeks ago, G2 Crowd honored ZoomInfo as the leader in “Buyer Intent Data Tools” thanks to reviews and feedback submitted by our customers. But, most importantly, we can deliver streaming intent to our customers. Focus on Data Privacy. Not good enough.

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Only B2B

FEBRUARY 11, 2024

Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. here’s the comprehensive picture: Pros: Control and Privacy: You own and manage the data, ensuring compliance with regulations.

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Zoominfo

NOVEMBER 24, 2020

Closing a sale is typically based on the first contact — and in fact, 30-50 percent of sales go to the vendor that responds first. ZoomInfo’s intent data tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. But What About Data Privacy? It’s a win-win situation.

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KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). MarTech Tools That Drive Intent Data. Justina Logozzo, Senior Marketing Manager, Website at Alation.

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NetLine

DECEMBER 18, 2023

Fortunately, intent data has become a mainstay among business analytics to do just that. Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Retargeting Buyer intent data and behavioral retargeting go hand-in-hand.

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Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data. Other vendors attempt to provide a large number of records, but often at the cost of quality.

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Inbox Insight

JULY 28, 2020

These are the latest stats on our community: As a trusted source for IT buyer research , we’ve been able to analyze buyer intent signals based on content views and downloads. Together with our recent survey panel, we aim to answer an important question on every tech marketer’s mind – “What do IT buyers care about in 2020?”.

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SalesIntel

JUNE 9, 2023

Data Privacy Regulations In an era of heightened data privacy concerns, compliance with data privacy regulations is critical when choosing a B2B data provider. The Issue: All B2B data vendors must be CCPA/GDPR compliant to successfully sustain operations. Search by vendor, product, and category.

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Madison Logic

MARCH 23, 2023

This opportunity’s most significant growth areas include cloud security, application security, and data privacy. What Buyers are Searching For “ Data security ” was the top topic used in targeting and it was the top search topic engaged with in Q4 2022. Who are the buyers? billion in 2023.

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Binary Demand

FEBRUARY 23, 2024

As per Deloitte , B2B buyers exhibit diverse digital behaviors. 67% of the buyer journey happens on digital channels. 32% note that targeted ads positively influence their view of vendors. In short, investing in intent data yields more robust marketing performance. 75% now use more sources for research.

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Heinz Marketing

NOVEMBER 22, 2020

Anonymous web visits—they work with vendors to curate IP addresses to come up with company names that might be searching your site and are not yet in your database. Something to note as security is at the top of everyone’s minds in 2020 is that 6sense, because it’s an account based platform, is fully GDPR and privacy compliant.

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Binary Demand

FEBRUARY 23, 2024

As per Deloitte , B2B buyers exhibit diverse digital behaviors. 67% of the buyer journey happens on digital channels. 32% note that targeted ads positively influence their view of vendors. In short, investing in intent data yields more robust marketing performance. 75% now use more sources for research.

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TrustRadius Marketing

SEPTEMBER 29, 2022

You can use insights about customers’ needs or desires to tailor messaging across multiple stages of the buyer journey—eliminating cold outreach. These personalized experiences using intent data aren’t limited to winning over new buyers. Prioritizing highly valuable accounts.

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TrustRadius Marketing

SEPTEMBER 29, 2022

You can use insights about customers’ needs or desires to tailor messaging across multiple stages of the buyer journey—eliminating cold outreach. These personalized experiences using intent data aren’t limited to winning over new buyers. Prioritizing highly valuable accounts.

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6sense

DECEMBER 1, 2021

Most of us don’t recognize just what or how much data about our interests and intentions we leave in our wake. We refer to this world of anonymous buyer intent data as the Dark Funnel. The vendor that delivers the most accurate results is the one worth talking to. We’re inclined to think of our steps as anonymous.

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SalesIntel

NOVEMBER 8, 2021

If your data partner raises their data pricing, look to see if the vendor is providing more data, more accurate data than before, adding features like data enrichment or intent signals, or additional data filters. If your vendor’s pricing policies do not justify the cost, it may be time to begin examining other data providers.

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LiveRamp

JUNE 27, 2019

When looking at B2B intent data, it’s useful to evaluate it based on its intent source: whether it is individual- or company-level intent, the methodology for gathering the data, and privacy considerations. Intent Data Collection Methodology. Content Classification. Historical trends.

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SalesIntel

JANUARY 10, 2024

Buying intent is vital because you understand who’s in the market actively searching for your solution. Buyer Intent Data is the set of behavioral signals indicating the intention and likelihood of your prospects to purchase a product or service. Don’t allow any vendor to cherry-pick.

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TrustRadius Marketing

OCTOBER 3, 2022

High-quality, second-party, downstream intent data helps brands better understand their customers to create a personal, user-friendly experience while still protecting user privacy and anonymity. Downstream intent data indicating that the account is actively researching competitors can prove incredibly valuable.

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NetLine

JUNE 12, 2023

Key topics and themes that buyers meeting your Ideal Customer Profile are researching — these can be either on your own properties or on other sites across the web. An astronaut shows buyer intent as he stands at the point of purchase. Created using Midjourney.

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NetLine

JULY 17, 2023

The skills and competencies needed to get the most value out of intent data B2B marketers are faced with what seems like an ever-changing landscape where buying cycles are longer and often more complicated. So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

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DealSignal

MARCH 7, 2023

Relying on a third-party data vendor to continually keep your records refreshed with accurate, up-to-date info ensures that you don’t waste your budget on out-of-date records and that you don’t waste time targeting leads who aren’t your ideal buyers. This differs depending on the vendor. These materials are incredibly useful.

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NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

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Inbox Insight

MAY 7, 2024

By conducting their own studies and leveraging buyer intent data , businesses can uncover industry trends, customer preferences, and competitive intelligence. By distributing eBooks, a company can establish itself as an authority in its field and deliver significant value to potential customers.

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DealSignal

NOVEMBER 3, 2020

Relying on a third-party data vendor to continually keep your records refreshed with accurate, up-to-date info ensures that you don’t waste budget on out-of-date records and that you don’t waste time targeting leads who aren’t your ideal buyers. Choosing an intent data vendor. This differs depending on the vendor.

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Leadspace

JANUARY 28, 2019

On top of it all, we need analytics tools to draw out meaningful insights from volumes of data we couldn’t possibly process ourselves — like customer fit and buyer intent. Some DMP vendors have expanded their scope, typically by adding auxiliary data structures that can store more details and personal data.

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