Zoominfo

NOVEMBER 24, 2020

Closing a sale is typically based on the first contact — and in fact, 30-50 percent of sales go to the vendor that responds first. ZoomInfo’s intent data tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. But What About Data Privacy? It’s a win-win situation.

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Intent Data Intent Intent Signal Marketing Analytics Tools 130

Zoominfo

AUGUST 16, 2021

We’ll dive into more details shortly, but here’s a quick overview video: Before engaging with a sales team as they’re making a purchase decision, your prospects embark on the digital journey of research and vendor assessment to narrow down their options. We’ve got you covered with this list of resources: What Is Intent Data?

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Intent Data Intent Zoominfo Buyer Intent 130

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Fortunately, intent data has become a mainstay among business analytics to do just that.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Only B2B

FEBRUARY 11, 2024

Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. here’s the comprehensive picture: Pros: Control and Privacy: You own and manage the data, ensuring compliance with regulations.

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Intent Data Intent Work Management Marketing Management 62

Inbox Insight

MAY 31, 2024

Trend 2: Intent-based lead generation Understanding and leveraging buyer intent data is becoming increasingly important for effective lead generation. When applied, this powerful tool can help B2B marketers to identify and engage prospects showing signals of interest and intent to buy your products or services.

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Lead Ranking Lead Generation Lead Scoring Trends 52

Inbox Insight

JULY 28, 2020

These are the latest stats on our community: As a trusted source for IT buyer research , we’ve been able to analyze buyer intent signals based on content views and downloads. As more initiatives such as automation or data protection and privacy call for better data management practices, this will see more readership.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Binary Demand

FEBRUARY 23, 2024

As per Deloitte , B2B buyers exhibit diverse digital behaviors. 67% of the buyer journey happens on digital channels. 32% note that targeted ads positively influence their view of vendors. Intent-driven marketing leverages real-time intent signals to effectively engage with prospects precisely when opportunities are ripest.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions.

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Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

NetLine

JUNE 12, 2023

So what types of insights can intent data provide? At this point, it’s important to note that any insights coming from intent data will always be more powerful when they come from buyer-level intent data rather than those aggregated at the account-level. Created using Midjourney.

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Intent Data Intent Marketing Budget Ideal Customer Profiles 59

TrustRadius Marketing

OCTOBER 3, 2022

High-quality, second-party, downstream intent data helps brands better understand their customers to create a personal, user-friendly experience while still protecting user privacy and anonymity. Downstream intent data indicating that the account is actively researching competitors can prove incredibly valuable.

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Intent Data Intent Top of Funnel Enterprise Management 52

LiveRamp

JUNE 27, 2019

When looking at B2B intent data, it’s useful to evaluate it based on its intent source: whether it is individual- or company-level intent, the methodology for gathering the data, and privacy considerations. Intent Data Collection Methodology. Individual vs Company-Level Intent. Content Classification.

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Intent Data Intent Intent Signal Allocation 45

Binary Demand

FEBRUARY 23, 2024

As per Deloitte , B2B buyers exhibit diverse digital behaviors. 67% of the buyer journey happens on digital channels. 32% note that targeted ads positively influence their view of vendors. Intent-driven marketing leverages real-time intent signals to effectively engage with prospects precisely when opportunities are ripest.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Heinz Marketing

NOVEMBER 22, 2020

Anonymous web visits—they work with vendors to curate IP addresses to come up with company names that might be searching your site and are not yet in your database. Something to note as security is at the top of everyone’s minds in 2020 is that 6sense, because it’s an account based platform, is fully GDPR and privacy compliant.

Marketing Automation Services 139

Marketing Automation Services Work Management Marketing Management Buying Cycle 139

SalesIntel

NOVEMBER 8, 2021

If your data partner raises their data pricing, look to see if the vendor is providing more data, more accurate data than before, adding features like data enrichment or intent signals, or additional data filters. However, transferring from one vendor to another may appear to be difficult.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Paid Search Agency 59

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

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