article thumbnail

ABM + Predictive Sales Enablement with the Oracle Eloqua Sales Tools Extensions Launch

6sense

We’re excited to announce that we are among the few launch partners of Oracle’s Sales Tools Extensions , available within Oracle Eloqua Profiler and designed to enable sales teams with relevant lead and account information. The energy here is amazing, and I’ve already heard multiple conversations talking about empowering sales teams.

Eloqua 48
article thumbnail

Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

Metadata

firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 This year also brought the integration with G2 Buyer Intent data , available to mutual customers through G2’s integration hub. billion business prospects. With this integration, G2 and Metadata.io for 2020 by Inc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Revenue Radar™: An Introduction to AI Targeting

Leadspace

Buyer Engagement Scoring Your external 1st-party scoring model that is built through either simple point scoring for engagement in a marketing program or interaction with website content. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.)

article thumbnail

86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Directories with buyer intent data subscriptions. Directories like G2, TrustRadius, and PeerSpot offer buyer intent data subscriptions.

article thumbnail

Metadata.io Raises $40M in Series B Funding to Create the First Automated Operating System for B2B Marketing

Metadata

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2. About Metadata.

article thumbnail

Madison Logic’s Tom O’Regan Named a Top ABM Leader and Innovator Impacting the B2B Sector

Madison Logic

He is a pioneer of ad tech and intent data, today’s fastest-growing B2B investment. O’Regan anticipated companies and agencies need to extend ABM in multiple vertical and geographic markets using a digital-first strategy based on buyer intent and other data signals.

article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. New Customers: Using “Search” as Buyer Intent Signal. Identified ideal buyer intent keywords.