Remove Buyer Intent Remove Curation Remove Intent Data Remove Intent Signal
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Content + Intent Data: The Rise of First-Party Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

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Boost Your ROI with B2B Intent Data

Binary Demand

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play.

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Boost Your ROI with B2B Intent Data

Binary Demand

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play.

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What is Intent-Based Marketing? (A Simplified Guide for B2B Marketers)

Inbox Insight

In fact it has become so commonplace, our first party data reveals that 99% of large B2B companies are leveraging buyer intent data in some capacity, with 70% planning to increase spending in the forthcoming year. So why is intent-based marketing so popular?

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Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel

Martech

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

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B2B Intent Data Industry Rumblings: Headline Roundup

Aberdeen

A lot of intent data industry rumblings were in the news this week. This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. Snack Intent Data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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6sense and Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration to Account-Based Sellers and Marketers

6sense

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights. 6sense and Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration.

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