PureB2B

FEBRUARY 23, 2022

PureABM comes equipped with PurePredict , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

Heinz Marketing

MARCH 17, 2020

With the uncertainty facing many/most companies heading into the second quarter of 2020, marketing budgets are receiving increased scrutiny. Smart companies are second-guessing every expense to preserve cash and ensure the best possible scenario heading through the current crisis. What buying and intent signals do they exhibit?

Marketing Budget 84

Marketing Budget Intent Signal Top of Funnel Terms and Conditions 84

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. Per visitor, Cabane personalizes: Relevant and supported technologies, company logos, hero messages , sign-up Calls-to-Action, pricing schema, and industry-based success stories. Do you know which specific companies are currently in-market to buy your product?

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

Per visitor, Cabane personalizes: Relevant and supported technologies, company logos, hero messages , sign-up Calls-to-Action, pricing schema, and industry-based success stories. And, according to Cabane, his company’s dynamic homepage has 4.5 Hyper-personalization with Buyer Intent Data. billion possible variations.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How does the elimination of third-party cookies change the content marketing landscape? Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. Do you have a similarly exciting intent data-driven success story? Let me know.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Intent Data Features 40

Hubspot

DECEMBER 23, 2022

Core features include: Automated prospect list building and real-time prospect tracking. This allows you to see which companies visit your website and what actions they perform on your site. Here you can sort and prioritize prospects using filtering criteria. This helps to ensure timely prospect engagement.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76