SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? How Intent Data Helps Your Team Increase Sales Pipeline and Revenue.

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Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Inbox Insight

DECEMBER 1, 2020

Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Misunderstanding the value of third-party intent data. Research shows that 45% of companies use just one source of intent data – either first-party or third-party.

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Intent Data Intent Top of Funnel Demand Generation 124

Strategic-IC

JUNE 13, 2019

What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? Reaching customers at the perfect moment in their purchasing journey is the nirvana of Account-Based Marketing. That’s where buyer intent data comes in. Buyer Intent Data - A Brief Outline.

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Buyer Intent Intent Data Account Based Marketing ABM 80

DiscoverOrg

APRIL 17, 2019

Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. This is where buyer Intent Data comes in. Buyers at this point are just trying to educate themselves. Step 4: Price consideration.

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Intent Data Intent Top of Funnel Marketing & Strategy 120

ClickZ

NOVEMBER 6, 2019

Ignoring buyer intent data is exactly like watching a shopper peruse a store without offering any assistance. . However, marketers who harness the power of buyer intent data, then share those insights with sales teams, facilitate conversations that convert browsers into long-term customers. .

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Buyer Intent Intent Data Intent Lead Ranking 77

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

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Intent Data Intent Lead Ranking Marketing Websites 130

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies.

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Intent Data Intent Lead Ranking Bombora 120

Only B2B

SEPTEMBER 21, 2021

On the other hand, only a few marketers and salespeople understand how to use data effectively and to fully use the huge array of customer insights it provides. Thus, in today’s world, Intent Data is one of the most crucial pieces of data for driving sales and marketing insights. What Is Intent Data?

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Intent Data Intent Paid Search Agency Top of Funnel 114

SalesIntel

AUGUST 2, 2021

This is where intent data comes in — to help locate prospects who are already on the path to buying. Intent Data in a Nutshell. Buyer intent data includes indications that suggest a prospective consumer is interested in purchasing. Adding the Intent Data to Buyers Journey.

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Purchase Intent Intent Data Intent Purchase 98

Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. But what exactly is Intent Data? Intent data is specifically an individual’s web content consumption. Types of Intent Data. First-Party Intent Data is the data you collect about your own users.

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Intent Data Intent Top of Funnel Marketing Automation Services 114

Only B2B

JULY 10, 2024

That’s why B2B intent data stats have become increasingly critical. Rather than relying solely on intuition, you must focus on intent data for actionable contact and prospect information, which is the missing piece of the success and failure puzzle. But first, let’s understand what intent data is.

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Intent Data Statistics Intent Top of Funnel 71

Inbox Insight

DECEMBER 16, 2020

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. Here are the 5 types of intent data that you need to be focusing on if you want your campaigns to bring back greater results. Search intent. Browsing intent. What is it?

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Intent Data Demand Generation Agencies Demand Generation Intent 98

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Another benefit is the depth of data.

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Intent Data Intent Demand Generation Buyer Intent 105

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

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Buyer Intent Intent Work Management Marketing Management 87

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Source – Inside Intent Data: Unlocking Demand Generation Results.

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Intent Data Demand Generation Intent Demand 98

Strategic-IC

JUNE 5, 2019

Created to help SaaS VCs, CEOs, sales and marketing leaders understand how applying buyer intent data to their ABM strategy can accelerate their growth projections, Strategic IC will be attending SaaStr Europa 2019 12-13 June, to showcase our new Buyer-Intent Data Service for Account-Based Marketing.

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SendX

NOVEMBER 12, 2020

This is done by collecting and processing necessary data into actionable sales information that will help you articulately plan your way into achieving desired results. Modern sales intelligence helps you incorporate real-time buyer intent data into your sales decision trees.

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Tools Sales Qualified Leads Intent Data Buyer Intent 195

Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. Do these objectives align with the benefits marketers have seen?

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Intent Data Demand Generation Intent Lead Ranking 103

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

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Buyer Intent Intent Data Intent Work Management 62

Inbox Insight

NOVEMBER 2, 2020

Customer data has become a business asset beyond imagination, with endless opportunities for Marketing and Sales to create seamless B2B customer experiences. The use of intent data, while relatively new and often complex in nature, brings unbelievable value when it comes to demand generation and nurturing leads through the funnel.

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Intent Data Intent Top of Funnel Marketing & Strategy 94

Engagio

APRIL 11, 2018

The Rise of Intent Data. There are four key types of data used to create target account lists for Account Based Marketing: firmographic, technographic, intent, and engagement data. 67% of the buyer journey takes place digitally, according to SiriusDecisions. What exactly is intent data?

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Account Based Marketing Intent Data Intent Lead Ranking 85

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Reps can gauge purchase intent and build rapport very quickly. The secret to making cold calling work?

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Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.

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Intent Data Intent Content De-duplication 84

Aberdeen

MAY 15, 2020

B2B sales and marketing leaders are consistently working towards the same goal: Developing tailored messaging to engage their clients within the buyers journey, and drive them to purchase. Unfortunately, over 50% of the research phase within the buyer’s journey is conducted in stealth. The ROI of aligning the two.

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First-Mover Advantage Webinar Metrics Buyer Intent Buyer's Journey 98

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

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Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy?

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Intent Data Intent Intent Signal Sales Qualified Leads 71

Aberdeen

APRIL 12, 2019

To personalize emails at scale, you need all of your customer data integrated across systems. From your contact information to intent data , search data, purchase history, and beyond, you need the full context of individual relationships to properly personalize emails in larger volumes. Content Relevance.

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Intent Data Intent Personalization Purchase Intent 70

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data.

Top of Funnel 114

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 114

Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Buyer Intent Intent Data Top of Funnel Intent 40

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Improve the Buyer’s Journey.

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Intent Top of Funnel Intent Signal Intent Data 118

Only B2B

DECEMBER 4, 2024

This helps marketers understand where a prospect is in their buyer journey. Why Data Driven Marketing is Important? Intent-based marketing delivers this level of personalization. However, the benefits of intent data go beyond user experience. Key Components of an Intent-Based Marketing Strategy 1.

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

Aberdeen

DECEMBER 20, 2018

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. Often, buyers in the Core Category are also on the buying committee of the Adjacent Category (i.e.,

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Intent Signal Buyer Intent Intent Intent Data 49

SmartBug Media

SEPTEMBER 6, 2019

That, in a nutshell, is “intent data.”. It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points.

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Intent Data Marketing AI Intent Bombora 78

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle.

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Intent Data Intent Work Management Marketing Management 62

NetLine

JUNE 18, 2024

Enter intent data. In this post, we’re diving into everything you need to know about how intent data is collected. Key Takeaways Identify Key Data Sources : Leverage first-party data from your own website and email campaigns, second-party data from partnerships, and third-party data from external providers.

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Intent Data Intent Top of Funnel Sales Management 52

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. Still, there are plenty of questions surrounding intent data. How can intent data help sales teams identify high-potential prospects more effectively?

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