Hinge Marketing

MAY 23, 2016

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. 5) Webinars.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 120

Hinge Marketing

DECEMBER 31, 2015

In fact, our research shows that firms that generate at least 60% of their leads online grow 4x faster and are 2x as profitable as their competition that doesn’t put emphasis on online lead generation. Impact of Online Lead Generation on Growth and Profitability.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy has several benefits, including the following: Establishing a well-defined and succinct list of target accounts defined cumulatively by the marketing and sales teams. It helps in developing account-specific insights and in generating specific contacts for those accounts.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Hinge Marketing

JANUARY 5, 2016

Your website is at the top of your lead generation strategy’s funnel. Whether your excellent reputation got you a referral or Google ranked you well for a keyword; prospects are searching for you online and starting their buying journey there. SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 48

Hinge Marketing

SEPTEMBER 11, 2013

For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Success metrics were dubious, but that didn’t matter so much as long as the department was busy and producing materials. How fast things change.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. 72% of users said that a detailed summary of the white paper will encourage registration.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Hinge Marketing

NOVEMBER 30, 2016

But our research into professional services firms shows that the way companies find their providers is undergoing a dramatic shift. 80% of buyers check out a firm’s website during the buying process. Expertise is the currency of online lead generation. It’s the heart and soul of most content strategies.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48