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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Deeper evaluation of the competition. Geotargeting.

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Using Your Competitors’ Knowledge to Build Your Business

The Lead Agency

Furthermore with the increasing use of the internet for buying and researching products and services, you need to bear in mind that you’re not just competing with your immediate neighbours, but also those online.

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How Market Intelligence Will Make Your Marketing Team More Agile

Hubspot

To do this, you might consider conducting a SWOT analysis, so you can look at the competition's strengths and weaknesses. Why do your customers buy from you? Focus groups. Generally, market intelligence can be divided into four main categories of information: Competitor intelligence. Product intelligence. Interviews.

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How to Find the Best Selling Angles For Your Shopify Store Products (With Data & A/B Testing)

Convert

But it wasn’t just the product that made people buy. When you look at your creative product positioning through the lens of something as rigorous and tangible as A/B testing, you can demystify creative product positioning and no longer wonder if your audience is “buying” what you’re selling. Remember this iconic line?

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How to Create a Marketing Communication Plan that Attracts Clients

Webbiquity

Here are some methods to conduct an audit: Create a survey to ask existing clients for feedback on your plans; Host focus groups with potential clients; and. It’s well worth conducting a SWOT analysis to help you develop your USP—it’s a good way to determine why clients will be attracted to your business.

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What is B2B Marketing? And how to do it successfully

Marketing Graham

The strategy consists of SWOT analysis which should identify areas for improvement (so you offer the very best proposition), but also your main advantages. What job titles are in the typical buying team? Click rates may not be high, but it’s all about keeping your name front-of-mind until they are ready to buy.