LEADership

JUNE 26, 2014

“It’s not just ‘business runs SAP’; it’s also ‘life runs SAP.’ ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. A fitting choice for our Spotlight feature in the midst of World Cup Soccer 2014. Let marketing be the glue, not the barrier.

CMO 40

CMO Work Management P2P Peer-to-peer 40

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). The answer: understand the individual and what they want at every stage of their relationship with your business. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). The answer: understand the individual and what they want at every stage of their relationship with your business. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Hubspot

MARCH 8, 2017

In Vinylmint’s written history of the industry, it’s said that “the music business was dominated not by major record labels, but by song publishers and big vaudeville and theater concerns.” But this history shows that the distribution of music can be tricky, with major implications for both the listener and the businesses behind it.

Peer-to-peer 78

Peer-to-peer Broadcasting Copyright P2P 78

Zoominfo

MARCH 2, 2021

Mobile payment processing apps can do much more for businesses. And in this fast-paced world, solutions that are quick, secure, and efficient are imperative for customer satisfaction, financial security, and business efficiency. Want to know which mobile payment processing app is best for your business size?

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

Directive Agency

JUNE 24, 2019

I was building HTML websites and I didn’t know what my plan was, but I literally had an HTML book that I was going through and that was my business plan. The Journey From HTML to SEO Expert. They were doing millions of dollars a year in business. We all have interests. But Cyrus is, clearly talking to him, just a cool guy.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I was building HTML websites and I didn’t know what my plan was, but I literally had an HTML book that I was going through and that was my business plan. The Journey From HTML to SEO Expert. They were doing millions of dollars a year in business. We all have interests. But Cyrus is, clearly talking to him, just a cool guy.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Zoominfo

MARCH 2, 2021

Mobile payment processing apps can do much more for businesses. And in this fast-paced world, solutions that are quick, secure, and efficient are imperative for customer satisfaction, financial security, and business efficiency. Want to know which mobile payment processing app is best for your business size?

Enterprise Management 100

Enterprise Management Marketing Management Peer-to-peer B2B 100

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. Don’t talk to businesses about a product. But he’ll always be a unicorn at heart, whether he’s posting or not. Talk to people about their problems.

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Webbiquity

DECEMBER 16, 2014

10 Steps Using Social Media For Business Development by Soulati-TUDE. Jayme Soulati walks readers through 10 steps for “good old-fashioned networking” on social media to fuel business development, starting with setting goals (e.g., 10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog.

Social Media 100

Social Media Social Marketing Work Management Media 100

Directive Agency

JULY 22, 2019

About four years ago, I was lucky enough to land an awesome job over at VaynerMedia; I was Group Director managing a couple lines of business. For me, as someone who understands business, it’s about attention, it’s about eyeballs, and it’s about exposure. I try not to mix the two. That’s not bad. You know what?

Paid Content 40

Paid Content Paid Search Agency POS Work Management 40

LEADership

AUGUST 20, 2013

Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. DETERMINE HOW YOUR COMPANY WILL TRAVERSE THE SOCIAL JOURNEY. It is a journey. You have to go down that road of social relationships and work hard to stay on track.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40