Strategic-IC

FEBRUARY 6, 2023

In an instant, the pandemic plunged businesses into a new era of Zoom meetings and remote setups, and the ways in which we engage with our target audiences had to adapt. Working from home, prospects became more difficult to reach, and businesses had to find new ways to cut through and engage with people on a personal level.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? So, as it turns out, we still have work to do. Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

B2B Marketing Insights - WE

APRIL 27, 2018

Like all businesses, we were seeking growth. And how do you grow a business? There’s a world of difference in terms of likes and dislikes, standards, budgets, individual market demands, intent & personas. Variation pushes businesses beyond their baseline. This is another major factor that distinguishes B2C businesses.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

B2B Digital Marketer

MAY 27, 2021

Building brand advocates is every organization’s dream when it comes to their customers. They treat marketing as B2B and B2C, when in reality, it’s B2H (Business to Humans) or P2P (People to People). 01:34 – How can a B2B organization build advocates for their brand? Andrew’s LinkedIn: [link].

Organization 52

Organization P2P Ad Building Brand Identity 52

Sprout Social

JUNE 27, 2023

I saw this simple post from Jacob Shipley on LinkedIn and he captured my thinking perfectly: Social media isn’t B2B or B2C. Don’t talk to businesses about a product. I don’t know who needs to hear this but organic social’s primary role in the funnel is the top–awareness. At the end of the day, we’re people talking to people.

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Directive Agency

JUNE 18, 2019

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Maybe you’re using kind of robotic language and you’re not thinking about the user experience in terms of the messaging as much. How do you see the power of LinkedIn from an article publishing perspective?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Maybe you’re using kind of robotic language and you’re not thinking about the user experience in terms of the messaging as much. How do you see the power of LinkedIn from an article publishing perspective?

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40