Experimentation in B2B Marketing Is Hell. Here’s How to Fix It
Convert
APRIL 29, 2022
Experimentation in B2B marketing is much harder than in B2C, greatly because of the long sales cycle and its implications. Everyone has an opinion on whether marketing is an art or a science. Experiments in marketing are no different. The Challenge with B2B Marketing Experiments. Sounds like a win-win so far. Here’s why.
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