Content Standard

SEPTEMBER 22, 2014

According to research from the Content Marketing Institute , 93 percent of B2B marketers use content marketing and 58 percent plan to increase their content marketing budgets in 2014. As B2B content marketing gains greater organizational buy-in, pressure to prove its business value is mounting.

Tactics 40

Tactics B2B Marketing Content Marketing Planning 40

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. 30 Ways to Use Social Media for Business People by SEOptimise. 9 Social Networks Your Business Should Be Using by Likeable Media. 9 new rules for YouTube marketing by iMedia Connection.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Single Grain

MAY 4, 2021

Yes, budgets are strained, but smart brands will find a way to squeeze video marketing into their budgets. Dive Deeper: The Impact of Social Media on Business in 2021. But 689 million users and 2 billion downloads later, businesses are taking notice, although some are still jittery about going all in on the channel.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Choozle

APRIL 30, 2024

When you search for something, like “best pizza near me,” those businesses have paid to appear there. According to eMarketer , 42% of all digital marketing spending goes into search marketing. Ensuring they’re aligned with your business goals is important to leverage these trends effectively.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • 59% are on Twitter, and 43% use a company blog for marketing. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. You just shared a link.

Paid Content 100

Paid Content Social Media Statistics Research 100