markempa
DECEMBER 19, 2016
Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. Inbound (Marketing) Isn’t Enough ” is an example of a top-of-the-funnel video. It’s ungated and published on YouTube and Twitter. But I watch video all the time.
Porch Group Media
MAY 21, 2019
It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer). Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. Facebook is the second favorite platform for consuming videos after YouTube.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
OCTOBER 15, 2018
Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past. Of course, that potential is not enough if you want to turn leads into conversions. Final thoughts. Still, take note.
Webbiquity
OCTOBER 16, 2012
90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. eMarketer ). V3 Integrated Marketing ).
Mass Analytics
DECEMBER 20, 2022
according to eMarketer. They need to put the right measurement framework in place to understand and disentangle the performance of each marketing channel. Marketing Mix Modeling. Marketing Mix Modeling consists of collecting aggregated data (rather than customer-level data) from various sources.
Webbiquity
APRIL 14, 2014
. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.
Outbrain
DECEMBER 30, 2019
Experienced marketers know they must stay on top of new developments to understand what audiences want and need. YouTube was one of the first platforms to offer six-second ads. One reason marketers are eager to give video ads a try is they can choose from many different variations. YouTube relies on in-stream ads , for example.
Expert insights. Personalized for you.
120 
Let's personalize your content