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Forrester B2B Summit EMEA 2023: Focusing on Customer-First

Modern B2B

research from February 2023, it was clear that CMOs were refocusing on the customer, as growth from new customers was looking tougher than ever. So, why the focus on the customer? and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal.

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18 Affiliate Marketing Statistics 2023 All Marketers Must Know

Optinmonster

The Market Value of Affiliate Marketing Exceeds $17 Billion Affiliate marketing has become a successful business worth more than $17 billion (as of 2023). The Market Value of Affiliate Marketing Exceeds $17 Billion Affiliate marketing has become a successful business worth more than $17 billion (as of 2023). Let’s get started.

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Measuring Customer Experience for B2B Marketers

Oktopost

We’ll answer all these questions – but first, let’s get a better understanding of what “customer experience” is and how it translates to B2B marketing. For SaaS businesses, the expected return is closer to $1 billion. It is what the customer gets out of it. What is Customer Experience (CX)?

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Why Brands Are Failing with Identity Resolution—and What You Can Do About It

Martech Advisor

Joel Pulliam, SVP of product management at Conversant, dives into Epsilon-Conversant’s commissioned study on identity resolution to share what the findings mean for brands. We all know that our success as marketers depends on delivering relevant, personalized and impactful experiences to increasingly demanding and fickle customers.

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Businesses with advanced data-driven strategies are 3 times more likely to achieve double-digit growth than organizations that are not.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

Here, we walk through six actionable lead-generation strategies you can implement today and explain lead-generation best practices that will help you fill the gaps in your data. With inbound leads costing 61% less than outbound leads on average, it’s no wonder that inbound is the primary marketing approach for 75% of marketers globally.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining , and not every brand has a huge opt-in email database at their disposal. As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts.