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AI-powered martech releases and news: May 16

Martech

The Senate roadmap doesn’t point us toward a future in which patients, workers, and communities are protected from the current and future excesses of the use of AI tools and systems. AI-Assisted Review Responses help businesses respond to high volumes of reviews while maintaining tone of voice.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

You want to know if your website is contributing to your business the best that it can. Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Content analytics tools. Customer analytics tools.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

You want to know if your website is contributing to your business the best that it can. Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Google Optimize homepage ( source ). Optimize is Google’s free web experimentation and optimization tool. Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). Both are part of the Google Marketing Platform. Best Google Optimize Features.

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B2B Growth Hacking – What Is It And Why Do It?

Lead Forensics

Plus everything you need to think about when it comes to growing your business. The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn. What Is Growth Hacking? What Areas Are Impacted By Growth Hacking?

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COVID-19 Frequently Asked Marketing Questions

Brightedge

The novel coronavirus has had a tremendous impact on how customers engage with businesses and how organizations have adapted to interacting with consumers while still bringing in buyers. Find a way to promote what your business has to offer consumers from the comfort of their own home and optimize your site accordingly.

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. Price: Free! Sounds cool, right? Research Tools.