SalesIntel

JANUARY 6, 2022

As company turnover increases, especially in the past year with the Great Resignation, it has become more difficult for sales teams to maintain an accurate client database for business-to-business (B2B) sales. Enter database hygiene. The post Understanding Data Hygiene and Data Enrichment appeared first on SalesIntel.

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Only B2B

SEPTEMBER 7, 2022

In addition, 32% of respondents believe their data is erroneous, and 55% of respondents indicate they don’t trust their data assets. Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices.

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Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

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Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. As a marketer, your concern is delivery. The attribution problem has heated up recently, fueled by the rise of digital marketing. Our legacy databases are not as robust as we need.

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Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Keep everything data stamped. Like this post?

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De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

DECEMBER 21, 2011

Business buying processes are getting longer, and—most important—involving more parties than ever before. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. So marketers have to think differently today.

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B to B Marketing Automation Services Wikipedia Ad Exchange 80

Salesforce Marketing Cloud

FEBRUARY 6, 2023

Easily consolidate data with your Data Stream Control Center (Marketing Cloud) Data Stream Control Center centralizes data stream management into a single view with actionable insights — helping users easily understand stream status, evaluate data quality, and identify ingestion issues.

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