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Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!

Hubspot

Yesterday, CNNMoney published an article reporting on a new U.S. Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S.

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How to Stop Internal Bureaucracy From Preventing Blogging Productivity

Hubspot

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Cool -- now you're pumping out blog content left and right.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. We are all used to seeing case studies and they are powerful marketing content. Use video testimonials and/or interview your customers and convert them into podcasts. Analytics is the new marketing creative!

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Blog Marketing: To Do Or Not to Do?

Online Marketing Institute

Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont.

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30 Sales and Marketing Terms You Should Know

PureB2B

A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and overall content in general. This is a metric that measures what percentage of your customers you retain. It can be calculated by measuring the number of customers lost as a percentage of your total customer base. Business blog.

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How to Overcome the 7 Most Crippling Blogging Challenges

Hubspot

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. First of all, make sure your blog resides on a subdomain or subdirectory of your website. For example, blog.hubspot.com or hubspot.com/blog.

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30 Terms Every Sales and Marketing Professional Should Know

PureB2B

A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and content in general. This is a metric that measures what percentage of your customers you retain. It can be calculated by measuring the number of customers lost as a percentage of your total customer base. Business blog.