QuanticMind

NOVEMBER 16, 2017

How are you preparing your SEM advertising for Black Friday campaigns? Arm yourself with these five fast facts to get more performance from your SEM advertising for Black Friday…and the rest of Cyber Week. Retailers – are you and your SEM advertising for Black Friday ready? Black Friday is one week away.

SEM 40

SEM Advertisements Advertising Mobile Advertising 40

Hubspot

DECEMBER 22, 2020

SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. SEM is the exact opposite.

PPC 101

PPC Work Management SEO Top of Funnel 101

SocialPilot

FEBRUARY 9, 2024

Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. If you are feeling the burn of email marketing, his posts will be a great help. Lisa Raehsler Lisa is the founder of a SEM consulting platform, BigClick Co.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

NetLine

JANUARY 2, 2019

Now, Google is looking at things like “bounce back rate” and “duration on page” to rank your content. We also leverage a lot of other channels including social (paid and organic), email, PR, long-form organic content for the blog (with retargeting), proactive digital ABM, and general SEM.

Marketing Budget 61

Marketing Budget Budget Programs Peer-to-peer Paid Search Agency 61

Webbiquity

DECEMBER 7, 2017

That’s a 4% conversion rate ; for B2B, that’s pretty steep. With expert tools aiding keyword research ( SEM Rush , Ahrefs, to name a few), you’re in safe hands when it comes to uncovering the most suitable keywords – whether these are short or long-tail. As for a typical B2B firm getting 600 conversions in just a month?

Marketing AI 158

Marketing AI Adwords Account Based Marketing ABM 158

Directive Agency

OCTOBER 21, 2016

SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. How do you identify the right recipe for your SEM campaign? Because of this, PPC was previously the big dog of the SEM game. So what is the right balance?

Organization 63

Organization SEM Campaigns PPC 63

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20