Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

SocialPilot

FEBRUARY 9, 2024

Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. If you are feeling the burn of email marketing, his posts will be a great help. Lisa Raehsler Lisa is the founder of a SEM consulting platform, BigClick Co.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Directive Agency

OCTOBER 21, 2016

SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. How do you identify the right recipe for your SEM campaign? So how does we optimize our blended SEO and PPC search campaigns ? So what is the right balance?

Organization 63

Organization SEM Campaigns PPC 63

Webbiquity

DECEMBER 7, 2017

For years, it’s offered the Google Prediction API, for example, so advertisers could extract predictive insights from their pay-per-click (PPC) data. That’s a 4% conversion rate ; for B2B, that’s pretty steep. None of these qualify as your target audience, and they end up burning your ad budget in no time. Keyword selection.

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Online Marketing Institute

JUNE 30, 2009

To me it involves things like time, money, utilization rates, and (most importantly) contact generation. My customers are the same - they want supreme confidence that they are in exactly the right place for their specific burning need. Which channel is more efficient for you? This position is not "perfect", however.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40