Marketing Insider Group
JULY 6, 2010
A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. Augmented Reality For B2B Marketing in 2011?" All rights reserved.
Marketing Insider Group
JUNE 29, 2010
The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. Not watching the backend results: look at conversion rates with sales and ultimate ROI. Augmented Reality For B2B Marketing in 2011?"
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Marketing Insider Group
OCTOBER 26, 2010
As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. – we accept the reality and plan for it.
Marketing Insider Group
AUGUST 5, 2010
The way we consume information is changing rapidly as the growth rate for social media use online and on mobile devices proves. Should marketing spend in social media come close to matching the nearly 25% of online time spent there? Blog more, email market less.” Augmented Reality For B2B Marketing in 2011?"
Marketing Insider Group
SEPTEMBER 2, 2010
In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. Augmented Reality For B2B Marketing in 2011?" All rights reserved.
Marketing Insider Group
SEPTEMBER 2, 2010
In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. Augmented Reality For B2B Marketing in 2011?" All rights reserved.
Marketing Insider Group
JUNE 22, 2010
According to the report, mobile internet growth is significantly faster than the internet desktop growth of the late 90s compared to the growth rates of both AOL and Netscape. Augmented Reality For B2B Marketing in 2011?" Mobile growth is hot. All rights reserved.
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