Outbrain

JANUARY 27, 2020

In every purchase of online ad space, there are two sides: the buyers (advertisers) and the sellers (publishers). Once you get down to the details, however, there are loads of terms and acronyms used by advertisers and publishers to navigate their programmatic advertising activity. Cost Per Mille (CPM). Cost Per Mille (CPM).

Advertising Agencies 46

Advertising Agencies Cost Per Thousand Advertisements Advertising 46

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. It can help marketers improve omnichannel engagement by targeting customers across many channels.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 109

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

QuanticMind

JULY 24, 2023

Custom Site Lists Leveraging website or app targeting is a great strategy when you know what sites or apps you want your ads to run on. Custom site lists help ensure your ads are serving on the desired sites and generally come at a more efficient cost than private marketplace deals (more on these shortly!).

Tactics 52

Tactics Advertisements Advertising Campaigns 52

Optinmonster

JULY 7, 2023

While most bloggers won’t see huge results immediately, if you work hard and publish good content consistently, you can create a successful blog. You won’t get any actual revenue until you start publishing regularly, but you’ll at least have a game plan to start with. Test-drive your monetization strategy too.

Paid Content 82

Paid Content Blogger Domain Advertising Agencies 82

Anyword

MARCH 17, 2020

Facebook and the host of platforms under its umbrella have become major components of many publishers’ paid content distribution strategies. In the realm of Facebook, there are three types of audiences that you can target: Core Audiences, Custom Audiences, and Lookalike Audiences. Custom Audiences. Core Audiences.

Facebook 53

Facebook Advertising Funnels Top of Funnel Funnel Advertising 53