Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. platform ran in 2020 to find paid social media benchmarks. Key differences.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. platform ran in 2020 to find paid social media benchmarks. Key differences.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Tomorrow People

FEBRUARY 2, 2018

So before anyone drills down into defining objectives and planning campaigns, we nail down a few roles and reach an agreement on them. While the project sponsor may decide ultimate budget and goals, the project lead takes care of the tactical stuff. There’s also work to be done involving deadlines and budgets.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

So before anyone drills down into defining objectives and planning campaigns, we nail down a few roles and reach an agreement on them. While the project sponsor may decide ultimate budget and goals, the project lead takes care of the tactical stuff. There’s also work to be done involving deadlines and budgets.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Martech Advisor

DECEMBER 16, 2019

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. And just as importantly, what worked for each individual viewer, and how do we improve our media moving forward? The (Near) Past. The Present.

Advertisements 85

Advertisements Advertising Video Marketing CPO 85

Hubspot

NOVEMBER 7, 2018

Unlike display ads, social media posts, or even print ads, you can’t hop in and change a TV ad without shooting a new ad or at least contacting the network. But what makes it possible is a thorough planning process (like with any advertising or marketing campaign ). Keep this length in mind as you plan your spot.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65