Budget Programs Marketing Budget Marketing Mix Multi-Touch Attribution 
ScanmarQED
JANUARY 10, 2024
As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation. Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Each solution has strengths and weaknesses and there is no silver bullet.
ScanmarQED
FEBRUARY 27, 2024
These sound like significant blockers, but have these challenges indeed put an end to MTA or have they opened the door for some MTA solutions to develop alternative forms of tracking and measurement. These models use statistical algorithms to analyze patterns and correlations in available data to attribute conversions accurately.
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ClickZ
AUGUST 14, 2019
Over the last decade, marketing data analysis has become table stakes for any brand looking to grow or evolve. . A decade ago, digital advertising was mainly limited to display and search, and those programs were tiny compared to offline marketing. Multi-touch attribution has fallen short.
B2B Marketing Analytics
AUGUST 2, 2020
As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.
B2B Marketing Analytics
FEBRUARY 24, 2020
Given the growing scrutiny around marketing budgets and the asks for returns from the marketing spend, marketing performance insights and marketing analytics not only empower marketing leaders to have data-driven conversations with the c-suite, inspire/reward their teams based on performance but also optimize the execution of their strategy.
B2B Marketing Analytics
FEBRUARY 4, 2019
Given the growing scrutiny around marketing budgets and the asks for returns from the marketing spend, marketing performance insights not only empower marketing leaders to have data-driven conversations with the c-suite, inspire/reward their teams based on performance but also optimize the execution of their strategy.
Hubspot
JULY 15, 2020
We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. In essence, account-based marketing is just a smarter way to do B2B marketing.
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