SMB a New Year Bright Spot for IT Sales and Marketing?
The ROI Guy
NOVEMBER 14, 2011
As a result, several analyst firms have dropped their spending outlooks, and are predicting tight IT budgets for the New Year. IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. But the news is NOT all bad.
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