BtoB Paper Sales Cycle Studies 
Industrial Marketing Today
OCTOBER 2, 2010
WHEN : When on the sales cycle do you expect to engage with your prospects? Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job?
Industrial Marketing Today
MAY 7, 2010
The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. How has your role changed? Leave your comments below.
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Industrial Marketing Today
MAY 14, 2010
What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.
The ROI Guy
FEBRUARY 15, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
DECEMBER 9, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
JANUARY 20, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
JANUARY 25, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.
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