Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. He’s in Chicago and hopes to stay there.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

ViewPoint

APRIL 26, 2013

Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Via BtoB Magazine. Online content in the sales and marketing industries is dynamic and constantly changing. Via Marketo.

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

Biznology

AUGUST 10, 2010

What I respond to is something I have opted into that lands in my inbox. I have that relationship with BtoB Magazine and their other properties that centers on this very concept. I look forward to getting the latest issue of BtoB Magazine. They are very much like the magazine. I like that.

BtoB 80

BtoB RSS Wikipedia Content 80

Delivra

OCTOBER 2, 2018

When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. The likelihood that any of the subscribers will be highly engaged for the long run are minimal if they didn’t opt in to join your list from the start. Develop the right mindset.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

markempa

MARCH 30, 2007

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. My experience has been been around 45%. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Hubspot

NOVEMBER 25, 2011

And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% You should promote your presence on social media sites through buttons on each email as well as share links to email opt-in forms for social followers to sign up to be a part of your email database.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. 30 Beautiful Email Newsletters Design For your Inspiration by Tripwire Magazine. While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100