Martech

FEBRUARY 27, 2024

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Transparent discussions about budgets, payment terms and expectations are foundational to a successful partnership.

Advertising Agencies 124

Advertising Agencies Brand Identity Branding Marketing & Strategy 124

Content Marketing Institute

AUGUST 8, 2018

Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns. Changing privacy laws in Europe and, now, the U.S. have given us compliance-driven motivation to be more vigilant and transparent in our handling of consumer data. See the privacy law recently passed in California.)

Privacy 63

Privacy Marketing AI Ethics Lead Ranking 63

Porch Group Media

AUGUST 31, 2018

Third party data is here to stay and the need for high quality, ethically sourced and managed data is at an all time high. Privacy-Compliant Data Sources. In the wake of tighter regulations, brands and agencies will need to have tighter focus on only using ethically-sourced, permission-based data sources.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

Semcasting

APRIL 11, 2018

” Perhaps this loaded legal phrase should serve as a linchpin for first and third party data collectors and data brokers going forward. Are users ready to write off the discovery of the long-tail products, which are only made viable through the ethical application of online targeting? Finally, Congress needs to not take the bait.

Opt-out 56

Opt-out Ad brokers Opt-in Long Tail Marketing 56

Vidyard

JULY 4, 2019

Vanguard reported the components of trust break down into 17% functional, 53% emotional, and 30% ethical. million insurance agents, brokers, and service employees in the U.S. How do people assess whether someone is acting in their best interests? Since there are over 300,000 wealth advisors and 1.1

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Vidyard

JULY 9, 2019

Vanguard reported the components of trust break down into 17% functional, 53% emotional, and 30% ethical. million insurance agents, brokers, and service employees in the U.S. How do people assess whether someone is acting in their best interests? Since there are over 300,000 wealth advisors and 1.1

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65